Ways To Promote A Mobile App In Social Networks
- Date : 28 Feb 2020
19% of iOS downloads and 15% of Android come directly from social networks. And Twitter, in particular, is an exciting platform to promote mobile apps since more than 83% of its users access it from their smartphones and search for apps to download.
In this article, you will learn how you can promote the Apps created by top app development companies in social networks and effective strategies to promote any app on Facebook, Instagram, and Pinterest.
Promote your Apps on social networks
There are different ways to promote mobile applications in various social networks, such as Facebook or Twitter.
One of them is using the “Share” functionality without having to exit the app. You can customize the message you want to publish and choose which link you want to share with the users of your Facebook or Twitter community: the download link of the app in the App Store, the download link of the App in Google Play or the link of the PWA (Progressive Web Application).
The second way is by sharing the push messages that are sent to the users of the app. For example, imagine that you own a restaurant and that you have decided to make an aperitif a weekend to make your business known.
To do this, you can decide to notify the users of the specific day in which the aperitif will take place and inform them. Also, to the aperitif, there will be wine tasting, gifts, surprises, and discounts on exclusive wine bottles for all those who come and that have the app downloaded.
But, as you want your message to reach more people in addition to the users of your app, you decide to publish it on social networks so that other new users know your business and your app.
That way, you get loyalty to users who already had your application downloaded while getting new users to know your brand thanks to the dissemination of your message on social networks.
Another alternative is that you get the QR code of the app, download, and make it viral by sharing it on social platforms. That way, users who view your post from a computer and are interested, can download your app much faster by scanning the QR code.
Now that you know the different ways in which you can share an app on social networks, let’s see how you can promote any application on the different social platforms.
Promote an App on Facebook
You can use Facebook to carry out a campaign to promote your mobile application so that users can download it.
An intelligent way to encourage your audience to share the download link of your application among their friends is by giving them something in return.
And what can you offer the users who find it interesting to help you promote your application on Facebook?
– Premium features for free
– Access to a promotion or limited discounts
Draws of specific products or services that are marketed through your app
The most important thing if you decide to use the raffles to promote your app, is that the contests are real, the process is transparent and that you post the name of the winner as well as the prize. This will generate credibility among other users. It is also advisable that the draws are timely to create a sense of exclusivity in your Facebook community.
However, that users share the download link of your app, download and test it does not imply that they will use it frequently. For this reason, you have the option of launching a second campaign to motivate users who have downloaded your app to interact with it.
Promote an App on Pinterest
Pinterest is a social network structured to visual elements, and that is why you should guide the promotion of your app in this regard. Publishing and displaying images, infographics, vector designs, tables, graphs, and attractive screenshots of your application on this platform can help increase the number of downloads. A strategy that can work very well on Pinterest is to share testimonials or positive reviews of your app in a visually appealing format, such as a quote.
Ask customers who use your app regularly to describe their experience with it in a small paragraph and make sure it contains the keywords of your app. Sharing the resulting positive review is a great way to motivate other people to try it, use it, and generate engagement with it.
You can also make publications and encourage people to share the download link, as we have seen previously on Facebook so that the message moves and reaches more people.
Promote an App on Instagram
Since implementing its new advertising solutions in 2015, Instagram has become a very profitable option for businesses that want to promote their content, products, and services by paying less.
Keep in mind that Instagram Ads and Facebook Ads share the same advertising interface, so you can coordinate campaigns between both social networks and use the same targeting options, including advanced features such as custom audiences. I recommend that you use the “carousel” or “image player” formats to create visually compelling ads.
Benefits Of Investing Time In A Personal Design And Development Project
- Date : 09 Mar 2020
Carrying out a personal design project in your spare time can be relaxing and, above all, a very enriching activity. Performing personal projects in the field of design and development has many benefits and advantages for you as app developers. You probably have been spending your free time developing your projects without realizing all the gains that this activity had for you, or perhaps you still don’t dare to develop a personal project. In case you don’t know the importance of personal design and development projects, we will list them for you below:
Learn new skills
Your personal design project is likely related to a niche that you like, but you may not have the skills required to carry it out. Let’s say, for example, that you want to create an app, but you don’t know programming languages. So, it is the perfect opportunity to learn something new.
Even if you decide to carry out a project related to a skill that you already master, it is not in vain, and you will undoubtedly invest that time in polishing your current skills. Or maybe to learn specific things from a tool that you didn’t know before. Be that as it may, you always learn something new by investing time in a personal design project.
Gain confidence in yourself
Since a development project helps you polish your skills and learn new ones, it is a great way to gain confidence in yourself professionally. Not only because you learn new things, but because you already have the certainty that you can carry out a project with the sole motivation of learning. As you can see, this is an essential capacity for any developer because not all the projects you do in your life will give you the same satisfaction. That is why it is essential to know that you can find motivation when you need it most.
Also, personal projects allow you to be free on a creative level so that you can verify the extent of your skills and creativity. Expressing yourself and finding creativity through personal projects also helps you gain confidence in yourself.
Know more about yourself
A personal project not only allows you to learn from a specific topic or tool but also helps you learn more about yourself and the types of projects that you like. For example, you may discover new tools that have fascinated you or even new areas that you have never had the opportunity to explore before. Exploring these unknown fields allows you to determine if you like them or not.
Additionally, since you have total freedom in a project of this type, you can know in dept your design process in-depth and how you put your mind to work when you have an idea. Deciphering this process is useful for future projects because by unraveling your work process, you can make adjustments and improve your daily routine.
Have total creative freedom
In projects for clients, your creativity has a limit, whether due to time, money, or simply because your client does not agree with you on some of the processes. At that point, we have to resort to plan B, to obtain a result that also makes your customers happy. Working under the supervision of a boss or a client does not allow your creativity to reach the level you would expect.
However, in personal development projects, you have total creative freedom as no boss or client is supervising you. You can take all the risks you want without affecting anyone’s reputation. For this reason, a personal project is essential to be able to explore your development limits and discover your full potential.
Connect with other people in the middle
At the end of your project, you will want to present it to the world. You could do it from your blog, social media account.
In social networks, it is much easier to ask the opinion of your friends. It allows you to reconnect with your colleagues. Maybe someone interested in your project may contact you to offer you a job or a collaborative project.
If your project is successful in social media and is shared many times, you will have the opportunity to make new friends and get new projects.
Improve your resume
Including personal projects in your resume allows your future clients to see all your creative and development potential and indicates that you are continually looking for new things. That way, they can know that you are really passionate about your career because you are doing projects on your own in your free time. And passion can make a big difference when you face a project.
Additionally, since you can unleash all your creativity in these projects, you allow your clients to see the full extent of your skills, a feature that they may not be able to see in your other projects that have been commissioned by clients. Another point in your favor is if they notice a different style in your personal projects, they will recognize that you can listen to the client and use your skills according to the brand personality and the objective of the project.
Harnil Oza
Mr. Harnil Oza is the founder and CEO of Hyperlink Infosystem. He is a very disciplined, soft spoken and enthusiastic person. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result driven approach has benefited the company to grow and achieve this height where the company stands right now. His vision, long term planning and sharp knowledge on latest technologies made this organization so successful and profitable in such a short period of time. Harnil ensures that the company gets up-to-date & latest knowledge on different technologies and trends in this competitive market. His problem solving skills and co- ordination abilities makes him favorable among clients and team members. His areas of interests are captivating which includes reading technical articles, sports, adventure and exploring new places and technologies.
Techniques To Take Advantage Of Your 404 Error Page
- Date : 06 Mar 2020
The 404 error is one of the most common HTTP status codes that a user can find when browsing a website. There are several reasons why the server can return this error to visitors. Perhaps it is because the visitor is requesting a resource that has never existed on the site, the page has been deleted or an error has been made when inserting the URL into the browser.
In many cases, you choose to direct the pages to the correct URL to eliminate the amount of 404 errors the page has. While this is an excellent way to optimize the usability of the website in general. However, this is an error that can be shown on certain occasions that are already out of your control, for example, if the user searches for a resource that simply does not exist within the site. On these occasions, it is good to consider some options to optimize and take advantage of the error page 404. In this article, we mention some alternatives.
Add related links to the initial search
Although this is a standard page on many websites, it is not pleasant for visitors to run into this error when they browse. For this reason, we look for a way to minimize the damage and place a message and graphic that is consistent with the brand and that makes the user forget the error he just found.
An effective way to improve the user experience is to personalize this page so that links related to the user’s search appear. Whether the user has not placed the correct word in the search bar or simply the keyword has not received any results. In this case, placing links related to that word can be of great help to your users and prevent them from leaving the page disgusted.
To implement this method, you need to have experience working with code or in any case ask the app developers for help to incorporate this feature into the site. By doing so, the possibility of conversion and prolonging the user’s visit are increased. As a result, the bounce rate decreases, a good indicator that your website is offering a good user experience.
Add important navigation links
While it is common to place an ingenious message, a photograph, and a button to return to the home page, you can go further and place other links that are helpful, such as the main menu sections of your website. In this way, the visitor saves a few seconds of navigation because he avoids going to the home page and looking for the section or page that interests him most.
It is essential to identify which are the most popular or most useful pages for your users. Although it makes sense to place the main sections of the menu, in certain situations, it may be more effective to choose sections of the sub-menu that are more visited or popular. This is how you offer an alternative to users and if you have investigated the most popular links or sections on your website, there is a high probability that the user will not leave the page after determining that the resource does not exist.
Place a list of links of popular or recent entries
This is a beneficial strategy if your website is a blog or if you have an attached blog section. It is about selecting the most popular entries, either since the creation of the blog or those that have been part of a monthly ranking. If they are relevant topics, then they can be part of the list of featured links for your 404 error page.
In this case, it is important to carefully choose the entries that will be displayed on the page. You should consider the topic, the number of times it has been viewed, shared and the number of comments it has. You should also analyze whether the subject in question is still relevant. It is preferable to choose recent topics or that is still relevant, to offer the user information that they value.
Place links of free resources
If you offer free content on your website continuously, page 404 is also a medium where you can promote this content. Users like free content, there is no doubt about that. Perhaps, upon entering the homepage they had not noticed that you offer download of resources or free content and it is on this page that they find out about the resources you offer to the community.
Like the list of popular entries, you must carefully select the content you offer for free, particularly if you usually do it continuously and have a lot of resources to choose from.
In conclusion
The 404 error page is a common HTTP status code. At some point, certain visitors to your page will be shown and in some situations, it cannot be avoided. What you can do is to dropped links, optimize the search bar and take advantage of the opportunity offered by this type of error to improve the user experience of your visitors.
Remember that it is not necessary to use a single technique at the same time, you can combine some of them. For example, offering free resources and including entries may be the ideal solution for your blog if you usually share resource
Harnil Oza
Mr. Harnil Oza is the founder and CEO of Hyperlink Infosystem. He is a very disciplined, soft spoken and enthusiastic person. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result driven approach has benefited the company to grow and achieve this height where the company stands right now. His vision, long term planning and sharp knowledge on latest technologies made this organization so successful and profitable in such a short period of time. Harnil ensures that the company gets up-to-date & latest knowledge on different technologies and trends in this competitive market. His problem solving skills and co- ordination abilities makes him favorable among clients and team members. His areas of interests are captivating which includes reading technical articles, sports, adventure and exploring new places and technologies.
8 Benefits Of Conversion Rate Optimization To App Developers
- Date : 12 Mar 2020
There is a huge difference between the number of people who visit your site (your basic traffic) and the number of people who actually do what you intend them to do. Many people make the mistake of focusing more on the traffic of their page or website when in reality they ought to invest and research on ways to make visitors make a purchase or subscribe to a newsletter or download an app.
Conversion rate can be described as the ratio of the total visitors to a website to the number of visitors who actually take action that the site is intended to make them take. Take, for instance, if you are an online retailer then the action you will intend for visitors to take will be the purchase of your wares. And if you are an Indian mobile app developer, your intended action will be the download of your apps. Conversion rate optimization will help to improve your conversion ratio resulting in greater conversion/positive customer action.
The benefits attached to conversion rate optimization cannot be overemphasized, below are eight benefits of Conversion rate optimization to app developers;
1. It helps you to better understand your customers:
As an Indian app developer, it is highly important that you fully understand your customers. This will put you in the best position to cater to their needs. You have to know who they are and understand what they want in order to make their desired products available to them. The lack of such understanding will result in marketing wrongly to your customers. This is where conversion rate optimization comes into the picture.
Researching for conversion rate optimization involves getting to know who your customers are and what they would prefer. This is actually where CRO starts from. You will also have to ascertain what challenges customers face while trying to purchase items or download apps from your site. This research gives a deep understanding of who your customers are and their challenges.
2. It gets you more customers:
Conversion rate optimization helps to reduce the cost of acquiring more customers. Optimizing your website gives you a better understanding of who your customers are and what they want. This will, in turn, lead to an improved shopping experience. An improved shopping experience for visitors will be very effective in acquiring them as customers from the same amount of traffic.
The central aim here is to make your website streamlined and engaging enough such that it can capture and hold visitors attention and turn them into customers. One of the major effect of conversion rate optimization for app developers is that it helps to reduce the bounce rate occasioned by short attention span of online customers. Using conversion rate optimization, visitors can find what they are longing for much easier as compared to on web pages that do not use CRO.
3. It improves website profit:
The central aim of every business is to make a profit, therefore if any marketing strategy employed by App developers does not lead to an improvement in profit then it is simply a waste. Conversion rate optimization leads to an improvement in profit. Even if it is just a slight increase in conversion rate optimization, it has the capacity of drastically improving profits.
4. It becomes your secret weapon:
Imitation is a popular phenomenon in online marketing, competitors can easily scan your site to ascertain what you are doing right by the way of search engine optimization and social media marketing. But when it comes to conversion rate optimization, it is a different ball game entirely. You are not doing one thing exactly to improve your CRO, you are doing a blend of things, which cannot be easily ascertained by your competitors.
A competitor may notice you are running A/B testing on your site but it cannot know exactly what you are testing for or what prompted you to run the test. Therefore, CRO becomes an App developers weapon of choice that no one knows about.
5. It takes advantage of your current website traffic:
When it comes to CRO App developers really do not have to bother so much about website traffic, CRO leverages the traffic that their site already enjoys. Although there is the initial financial and time investment in getting a page optimized, this is just a one-time effort. Subsequently, you begin to enjoy the benefit of the traffic that your website already receives from other efforts such as social media, email or content marketing.
6. Improves the effectiveness of other campaigns:
Social media marketing, PPC, Email marketing, Affiliate marketing are all forms of digital marketing that increase the traffic to a website. But regardless the effectiveness of these digital services, if your website is not optimized, you will enjoy huge traffic but less conversion and less revenue. This doesn’t make any sense at all. CRO helps to improve the effectiveness of other marketing efforts.
Before embarking on any of the digital campaigns it is advisable that your website is fully optimized, this will help guarantee that the traffic you receive will not just be visitors who visit and almost leaves instantly, never to come back, but visitors who are instantly converted to customers. This helps to lower your customer acquisition cost.
7. Allows you to beat your competitors:
Any business or App developers that are actively involved in CRO will have an edge over competitors that are not engaging such strategy. Sometimes that is all that is necessary to win a customer. Sometimes it is the little things that matter. There is nothing that you are offering in your store that can’t be found elsewhere. There would always be other developers that are offering the exact same product or something quite similar. The reason a customer may choose to purchase from your store or download from your site instead of your competitor may simply be a better experience. The customer may simply find your product page easy to navigate or find it easy to pay for products on your site.
8. Improves the look of your website:
One of the major functions of CRO for App developers is to improve the look of their website, making it appear more legitimate. Online shoppers are very much concerned about the look of a site. Your website is the first contact visitors get about your business. It would tell them much about your business. If your website appears legitimate then the shopper/visitor will assume so is your business.